Neuroscience of Coaching FAQ

The Neuroscience of Coaching course was developed by Ann Betz, a speaker, trainer, coach, and expert on the intersection of neuroscience, coaching, human transformation, and relational trauma.

Ann designed this course with one thought in mind—to explore coaching fundamentals from a neuroscience perspective, so coaches can both understand why coaching is such a powerful medium for change and growth and explain it better to themselves as well as their clients.

As part of the course, you will:

This self-paced course takes around 8 hours to complete. It includes 6 modules, videos, 3 coaching tools with recorded demos, and exercises. You’ll also get permanent access to a community of peers and monthly Q&A sessions with Ann.

Learn more: https://www.coaching.com/neuroscience/program/

This module introduces the course, covers the coaching mindset, and introduces the Positive Emotional Attractor concept. It also explains a basic model for neuroscience-based coaching, addresses concerns about speaking on neuroscience, and offers communication tips.

It integrates neuroscience principles directly into coaching practice. Coaches gain evidence-based techniques to enhance self-awareness, emotional regulation, and goal achievement—creating a unique, multidisciplinary experience.

Ann Betz, Co-founder of BEabove Leadership. She is an international speaker and neuroscience consultant to The Coaches Training Institute (CTI), and works with numerous corporations and nonprofits, including the ICF.

Yes. It’s beginner-friendly and provides foundational coaching and neuroscience knowledge.

Absolutely. The high-quality content enhances even seasoned coaches' toolkits and introduces fresh perspectives for deeper client impact.

Both. The neuroscience-based techniques apply across individual, organizational, and team settings.

You’ll expand your coaching approach with science-backed techniques to deepen results and better explain your methods to clients.

Yes. Many coaches report immediate implementation of tools that accelerate client results. Completion rates are 95%, with an average course rating of 9.1/10.

You’ll earn the Neuroscience of Coaching Certificate and can refer to yourself as a “Neuroscience of Coaching graduate.”

The course is on-demand and includes lifetime access. You can take it at your own pace. If you want to chat with someone about time commitment, call 415-228-6857.

Yes — call 415-228-6857 to speak with a team member.

Yes. The tools and insights are effective for improving group dynamics, collaboration, and team performance.

Yes. The course includes 3 practical tools:

Helps clients see stuck situations from new angles using objects outside themselves.

Anchors clients in personal values to reduce stress and encourage creative solutions.

Supports mind-body-spirit alignment; useful at session start or when clients feel overwhelmed.

$497.00

On-demand — start anytime, go at your pace. Includes monthly Q&A sessions and community access.

Yes — via live Q&A sessions, the exclusive community, and [email protected].

Post in the community or email [email protected] — responses come within a few days.

Immediately at http://noc.coaching.com. Log in with the email you used to purchase.

Check that your user tag is active. If so:

Practice sessions for the three tools. Steps:

Optional but strongly recommended.

Yes — it’s accredited by the International Coaching Federation (ICF).

Yes. It's a Continuing Coach Education (CCE) course, and units count toward ACC, PCC, or MCC renewal.
More: coachingfederation.org/credentials-and-standards/renew-credential

A CCEU certificate showing the number of Core Competencies (CC) and Resource Development (RD) units earned.